ME by Lee Marie was originally founded in 2010 as KISSnMAQUP Cosmetics in the student apartment of Laticia Lee. The Virginia Union University student developed an all-natural, mineral based cosmetics line that consisted of eye shadows, lipsticks, and lip puddings. After 5 years in business, Laticia decided that it was in the best interest of the company to undergo rebranding and improve the marketing of her products. In 2016, Laticia changed the name from KISSnMAQUP Cosmetics to ME by Lee Marie, birthing more than just a cosmetics line. The ME by Lee Marie brand represents women of all demographics, promoting individuality and inner beauty. All products have been redeveloped and designed with every woman in mind!